September 11, 2017

A Cart, A Cookie, and a 2200% Increase

I coach Boys Basketball at a High School near Boise, Idaho, and as an annual community service project just before Thanksgiving our team was tasked with […]
June 2, 2016
Car Wash Marketing Lessons from Seinfeld

Car Wash Marketing Lessons I Learned from Watching Seinfeld

Seinfeld is perhaps the greatest sit-com ever. So how does a show about “nothing” become such a “something”? Each episode is a series of sub-plots that […]