September 11, 2017

A Cart, A Cookie, and a 2200% Increase

I coach Boys Basketball at a High School near Boise, Idaho, and as an annual community service project just before Thanksgiving our team was tasked with […]
March 27, 2017
car wash marketing

Seinfeld Part 2: Connecting Marketing Sub-Plots

Seinfeld episodes seem so random that the show has been described as a series about nothing. The reality is that the sub-plots all work together to […]
June 2, 2016
Car Wash Marketing Lessons from Seinfeld

Car Wash Marketing Lessons I Learned from Watching Seinfeld

Seinfeld is perhaps the greatest sit-com ever. So how does a show about “nothing” become such a “something”? Each episode is a series of sub-plots that […]